Like all exisiting TV Listings magazines it is important that we create an affective logo that is aimed at our particular target audience and intices them in an appropriate way. In order for this to work its important that we analyse a few examples of existing magazine logos so therefore our own is creative and realistic in the way it looks. The logo of the magazine needs to be something that is suitable to our particular target audience, although we also need to makesure that the logo follows the codes and conventions of logos on existing magazines.
The logo on the left is taken from the TV Times magazine. The TV Times magazine logo is of large bold font because of the way in which the creators of the magazine wanted it to stand out to its intended target audience. The colours which are used include only red and white. The creator of the magazine has only used two colours for specific reasons. Both of the colours red and white are interlinked and being interlinked means that they share similar values. For example the colour red connotes to 'hot' and 'stop', its the colour of warning and danger therefore meaning that it will bring the magazine to the attention of the audience. The reader of the magazine will not see the purpose as to why both red and white have been specifically chosen but it is something that contiously the creator knows that there is a purpose to putting everything on a magazine. The colour red is also a primary colour and therefore it makes it exciting and more easily recognised. By using a bright primary colour rather than a dull colour such as black or navy blue it gives the impression to the reader that everything in the magazine is going to be 'hot' and new meaning that the magazine will grab there attention and they will stop to take to have a browse.
The lettering on the TV Times is presented in an italic way. This gives the magazine a more slick look. The way in which it is slanted creates the impression that it has something to do with speed. As when something is moving fast it uses a slanted motion with speed lines. This shows that the magazine TV Times is fast and fresh with its TV information and therfore the italic writing gives it and edgy and modern speed related affect.
The logo on the left is another logo taken from an existing TV Listings magazine. What's on TV is another TV lisitings magazine that we have chosen to analyse. Compared to the TV Times magazine logo this logo for What's On Tv has been created in a different way. For example they have used three colours rather than just the two. They have not only used the white and red . With the red also connoting to be representing 'hot' and 'stop'. Also rather than using the red on the actual font they have used it as a background to the lettering. This is affective in the way in which having a dark background with a bright white layered on top gives it a more embossed and standing out type of feel. The white over the top of the red shouts out to the intended audience in a way in which its trying to intice them without being to in your face. Also like in the TV Times logo they have made the font two different sizes. This seems to be a key convention throughout TV listings magazines